Tencent in 2007, Beijing ad: tech conference on the show "Tencent MIND

Provides advertisers with effective online branding solutions

October 16, 2007 to 17, 2007 Beijing ad: tech held in Beijing, China, which is the world's largest interactive marketing conference and exhibition organizers ad: tech first came to Beijing. Tencent, as the only diamond-level sponsor to reach the depth of cooperation with the General Assembly, Tencent's president Liu Zhi Ping also as first appeared as a keynote speaker at October 16, entitled "Situation of China's Internet community," the keynote speech, and 2000 audience to share its "tendency of the Internet community to bring new opportunities for interactive marketing" insights.

China's Internet industry will use about four years to play a web2.0 technology to today's state of the Internet community of the growing trend towards more and more community-based conception to construction of highly interactive, high-viscosity, high experience web platform occur in a variety of Internet portals. Comprehensive portal of term also was born, Tencent network as an integrated portal has become the largest amount of Internet users an interactive experience platform, a simple one-way transfer of information can be derived as information sharing, interactive experience of integrated community, and bring change is available to more advertisers online experiential marketing opportunity.

Tencent network technology based on the successful control of web2.0 experiential advertising online marketing model, this model more and more to get advertisers and industry recognition. But at the same time, advertisers reach their target audience, the efficiency of the activities and outputs of input from the highest return on advertising confused.

Tencent launched this new industry standards-based "Tencent MIND", but also in response to this conference, "an interactive, shared experience" theme. This is the Tencent company provides online advertisers branding solutions, is also appearing on the conference, another bright spot.

MIND, split view, is a measurable effect (Measurability), interactive experience (Interactive Experience), precision navigation (Navigation) and differentiated positioning (Differentiation) in the first letter of the abbreviation, which is Tencent developed advanced methodology, the Chinese name is "Tencent wisdom", specifically, with measurable results to reflect the effectiveness of online marketing, sustainability, and science; with an interactive experience to provide innovative high quality experience and fun experience of network life; with precise navigation to protect the user's precise target selection and the effect of online marketing experience; with differentiated positioning to create the different online marketing to meet the unique needs of our customers.

Tencent wisdom mixed metrics, capable of handling large amounts of data, tracking most of the performance, and generate intelligent information so that advertisers know they are at the right time and right occasion to send precisely the right target information.

Internet marketing services Tencent executive vice president and corporate brand Lau Seng Yee said: "Tencent who target firm and the pursuit of excellence known as the diamond sponsor of the first to participate in ad: tech conference represents an unprecedented level of commitment we have, which is to consistently exceed the enterprise spirit. We will use this excellent opportunity to release a major Chinese Internet community interest statement, Tencent wisdom is the concrete manifestation of this statement, we want to take ad: tech in the east, to the network marketing industry brought Tencent exploration results for the industry to share. "

Tencent is serving more than 90% of Chinese Internet users the most popular online life platform, is an advanced portal in China, the QQ instant messaging service has 647 million registered users since its rich combination of interactive products and tools, Tencent this include line have confidence in all aspects of community life, Tencent wisdom as the soil from theory to practice for the Chinese and global network of interactive marketing industry to contribute.







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